Disaster Recovery Lessons: Top Topic at the WTTC Japan Global Summit

Sustainability Guru Asia Pacific was honored to attend The Japan Recovery and Asia Outlook Forum Sendai (in association with PATA).


Sendai City. Photo courtesy of Sendai Tourism & Convention Bureau

Sendai City. Photo courtesy of Sendai Tourism & Convention Bureau


A year after the Tohoku region was devastated by the earthquake and tsunami of 11 March 2011, the World Travel and Tourism Council Global Summit opens with the Japan Recovery and Asia Outlook Forum (in association with PATA) in Sendai City, the provincial capital of the Miyagi Prefecture and a focal point of last year’s disaster recovery efforts. The World Travel & Tourism Council (WTTC) fully supports Japan in this recovery process, and as a mark of the commitment to this expressed by its Members, has decided to open its 2012 Global Summit in Sendai, followed by a plenary Global Summit session in Tokyo.

Given the events of the last decade from America on September 11 2001 to Japan on March 11 2011, dealing with the unusual is increasingly becoming business as usual in the Travel & Tourism industry.

According to the Annual Global Climate and Catastrophe Report published by Impact Forecasting, 2011 was one of the most active years on record in terms of instances of natural catastrophes.

So, what are the best ways to manage a crisis? This session will look at how the Tohoku region, other countries, and the Travel & Tourism industry have handled crisis management. Reflecting on the earthquake and tsunami of 11 March 2011:

What is the progress update for Tohoku?

What has been achieved in terms of infrastructure redevelopment and what lessons have been learned?

How has the nuclear situation in Tohoku been managed?

How have other countries responded to and recovered from crises?

How have members of the Travel & Tourism industry dealt with crises such as terrorism, pandemics, the Icelandic ash cloud, natural disasters, and political uprisings?

How do news anchors cover a crisis and what is the importance of communications in marketing your way out of disaster?

Sendai Airport_3/11

Sendai Airport_ 3/11.Photo courtesy of Telegraph UK.

These questions and more will be answered by speakers including news anchors and representatives from Japan Association of Travel Agencies, the Pacific Asia Travel Association, major airlines, hotels and cruises.

Highlighting Hiraizumi, Matsushima and Sendai, after the disaster on the road to recovery.

Ninety minutes’ drive from Sendai brings visitors to the UNESCO World Heritage sites at  Hiraizumi – home to the Chusonji temple precinct , and the fabulous  Konjiki-do (Golden Hall) of Chusonji Temple, the first National Treasure Building in Japan, built in 1124. Before leaving  Hiraizumi, guests will appreciate the sight of the unparalleled Jodo Gardens and visit the Arahama area affected by the earthquake in Sendai.

Sendai before & after tsunami by NY Times.

Sendai before & after tsunami by NY Times.

An alternate tour, Matshushima. After visiting the Arahama area affected by the earthquake in Sendai, guests can visit Matsushima –  a small bay dotted with more than 260 pine-clad islands beautifully, and one of Japan’s celebrated “Three Views”.

Visit Japan campaign.  Today Japan is taking a united stand against the challenge of the tremendous damage caused by the 2011 Tohoku-Pacific Ocean Earthquake followed by the massive tsunami on 11 March 2011, and by the nuclear power plant accident triggered by the tsunami.

Sendai Cherry Blossom Viewing.

Sendai Cherry Blossom Viewing.

Following the earthquake and tsunami in March 2011, WTTC commissioned its research partner Oxford Economics to develop scenarios for the recovery of Japan’s Travel & Tourism. These scenarios are updated on a quarterly basis.

The scenarios, based on research into the recovery times of previous crises, now show that recovery has been in line with the lowest impact scenario and that domestic and international tourism is returning to normal quicker than expected.

Sendai City itself, although in parts affected by flooding following the tsunami, is now wholly prepared to host the Global Summit.

For more information visit the websites of:

Japan’s Tourism Information Websites

Japan National Tourism Organization

Tokyo Convention & Visitors Bureau

Tokyo Metropolitan Government

Miyagi Prefecture Tourism Division

Sendai Tourism & Convention Bureau

Source: World Travel & Tourism Council.

Watch the awesome video of Sendai Road to Recovery – click here.

Sustainability Guru Asia Pacific supports the World Travel & Tourism Council’s Environment Initiative, with its Sustainable Tourism programs and projects in the Philippines: The Coron Initiative , The Boracay Initiative & The Negros Initiative . Environmental, Social,  Good Governance & Resilience Capacity building programs  & training include Disaster Preparedness & Management for both public and private local stakeholders/proponents. Sustainability Guru Asia Pacific is working towards green economy for the grass roots, in cooperation with Zero Carbon Resorts, Green Hotels and The Clean Blue Asia Pacific. 


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