Boracay Island Buzz: Events Asia 2010

Last April 28-30, 2010, the beautiful island of Boracay in the Philippines played host and set the stage for Events Asia 2010 Conference and Trade Show, with its theme “The Future is NOW! The Future is WOW!”. Participants converged at the Boracay Eco Village Resort & Convention Center at the Meetings which presented an array of vastly interesting subjects by international event industry experts. Delegates learned the latest trends, as well as innovations to the craft in the highly creative world of exhibitions and events.

CONFERENCE. Participants were privileged to listen and network with experts in events industry worldwide to include Mr. Steven Hacker, as keynote speaker with his topic, Global Exhibition and Events Trends in the 21st century;  Mr. Mark Cochrane from Hong Kong who talked about Asian Perspectives, the Power of Exhibits and Events; Mr. Eduardo Braniff, expert on Brand Activation from Los Angeles, U.S.A.;   Ms. Lara McCulloch-Carter from Canada who did a cool workshop and talk on Social Media Strategies;  Mr. Robert Rogers, who awed the audience with 10 Cool New Things to WOW Events; Mr. Brian Slawin, from Missouri, U.S. did his spiel on Events Latest Tool –getting the best Lead in Events; Mr. Jeffrey Soh, of Thailand  shared his tips in Organizing Events with a shoestring budget;  Mr. Steve Tait, emphatically advised delegates on Event Safety and Security; and Mr. Jojo Ajero, CEO of High Traffic Ads.

SUSTAINABLE EVENTS MANAGEMENT. I had the pride and pleasure to talk on a topic very close to my heart, Sustainable Events Management with Corporate Social Responsibility, a very timely and significant issue for the conference as more events professionals are now conscientious in conservation and in trying to help protect the environment. With my experience with Inkaterra, Peru’s eco pioneer, Carbon Neutral & Conservation Leader, I hope I was able to share the knowledge and concern for the need to be more responsible and sustainable in events organization: the call to Rethink, Reuse, Reduce, Recycle and Report, in order to meet the needs of the present while preserving and enduring the provisions for future generations.

FUTURE WORKSHOPS. Learn this topic substantially and ideally in comprehensive workshops or seminars where participants can fully understand, assimilate and implement their own best practices to sustainable events, according to the business they are engaged in, whether they are event planners or suppliers, in hospitality, entertainment, sports, publication, media, technical production, corporation, government agency, venue,  and other related endeavor in the Events and Exhibition industry. So the next time you are planning to organize conferences, you might like to include a Sustainable Events Management workshop in your agenda.  

 My own take in Events Asia 2010: the future is wow, but we have to protect it now!

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