Next Step Events, Inc. in collaboration with International Special Events Society – Hong Kong Chapter (ISES-HK) proudly presents Events Asia 2012, Unfolding Experience, Conference and Trade Show, the Philippines’ premier biennial showcase for the event and exhibition industry on September 5th, 6th and 7th in Manila. This event now in its 3rd year will gather more than a thousand events and exhibit professionals, producers, suppliers and marketers all under one roof. This biennale event now in its third incarnation is the largest show in Asia dedicated to sharing knowledge for aspiring professionals and students in the event and exhibition industry.

Events Asia 2012 will take place at the Hotel Sofitel Philippine Plaza, Manila which will provide strategic and insightful ideas through a mixture of plenary and concurrent educational sessions from industry veterans and experts. The exhibition hall will showcase new ideas and trends in technology, entertainment and event venues as well as present products and services to help develop and execute the best event and exhibition practices.

Who should attend

Events Asia 2012 draws a wide range of professionals and students from every strata of the industry: CEO’s, company directors, account managers, sales managers, public relations officers, event planners, designers, trade and purchasing managers, wedding planners, stylists, technical directors, and  students are welcome to participate in the conference and trade show.

Education

Events Asia 2012 will offer 3 different educational tracks (novice, skilled and expert) to ensure there is a unique, interesting and appropriate for niche. Industry experts from around the globe will share their secrets and knowledge which will definitely enhance the attendees’ professional or academic standards.

The Organizers

Anna Liza Laxamana, CEO Next Steps Events

Events Asia, Conference and Trade Show was founded in 2006 by President and CEO Annaliza Laxamana of the Next Step Events, Inc. Through her passion for her industry, Annaliza continues to raise the bar of the event industry in Asia. Promoting education and awareness, Annaliza Laxamana leads a team of international event professionals to produce, organize and provide new ideas to the Events Asia Conference and Trade Show attendees.

Robert Rogers is a special event designer and producer. He creates memorable events for both the corporate and private world. Rogers is a Certified Special Event Professional, one of only 250 worldwide and the only one in Asia. He is currently Director of Education for the Hong Kong Chapter of ISES and regularly has lectured at TSE (The Special Event), Events Asia, Institute for Tourism Studies, Macau and is a regular speaker for ISES Hong Kong.

The Exhibit

Events Asia is the deal platform to launch your latest products and services to event professionals looking for suppliers. See the latest developments in event productions with a showcase of the most innovating solutions. Events Asia attendees are the key purchasers and decision-makers that directly shape the growth and success of their companies. The event planners, producers and marketers attending the conference tell us that finding new vendors and event ideas is a priority.

These event planners, producers and marketers are looking for the following:

•Advertising Agency  •Audio Visual Solutions  •Caterer  •Conference, Event and Exhibition Organizers

•Convention and Exhibition Centre  •Corporate Planning  •Costume Designer/Provider  •Décor and Scenery  •Design / Creative Services •Destination Management Company  •Digital Agency

•Entertainment Company  •Event Management Agency  •Event Venues / Banquet Facility  •Exhibition Services •General Event Supplies •Golf /  Country Club

•Hotels / Resorts / Casinos  •Lights and Sounds Provider  •Logistics / Shipping / Freight / Car Rental / Courier  •Premium Incentives / Specialty Advertising

•Printing / Publishing  •Special Effects  •Stage and Set-up

•University / Education •Video and Photography

•Wedding Planning and and so much more!

Get your product or service in front of the greatest gathering of event planning, marketing and management this 2012. Expand your market, get more qualified leads and increase your sales.

The venue

Sofitel Philippine Plaza Manila, is an iconic hotel that housed royalty, celebrities and heads of state. Boasting of spectacular views of the Manila Bay and lush landscapes and greenery, the exquisite tropical setting within the city is unrivalled. Minimalist interiors, breathtaking views and traditional touches of local décor using capiz shells and coconut inlay make the muted elegance and luxurious detail of the famous hotel by the bay a sight to be behold.

Networking Opportunities at Events Asia!

Networking

Unfold the opportunity to network and build connections from the local and international high profile exhibitors and educators, gain insights from the best practices and case studies from the experts and seize the best chance to elevate your business and career in the event and exhibition industry.

With such exciting learning, networking and showcase opportunities what are you waiting for? For participants in Japan, to avail of special discounts, early bird registration and group rates, email: sustainabilityg@sonixnet.jp.

Sustainable Events Management & CSR Workshop with Sustainability Guru Asia Pacific

Sustainability Guru Asia Pacific is working on Sustainable Festivals & green events with its Sustainable Tourism programs and projects in the Philippines – The Coron Initiative , The Boracay Initiative & The Negros Initiative . Sustainability Guru Asia Pacific is working towards green economy for the grass roots, in cooperation with Zero Carbon Resorts, Green Hotels and The Clean Blue Asia Pacific. For more info, email sustainabilityg@sonixnet.jp or visit http://www.sustainabilityguruasiapacific.com

Peru Gourmet promotion featuring top Peruvian chefs     Javier Ampuero & Jose del Castillo

Last 2009, during the Peruvian Food Festival in Tokyo we honored the Guest Chefs Pedro Miguel Schiaffino & Toshiro Konishi at the Peru Embassy with comida criolla creations by our in-house Chef Percy Bustamante. This time, on our third year here in Tokyo, we are delighted to be part of the Peruvian Gastronomic Journey inaugurated at the Hilton Tokyo, this Festival month of July to kick off  the various celebrations of Peru’s National Day in Japan.

The Chefs with Promperu Rep Camila Garcia & Peru Ambassador in Japan, Elard Escala

Hilton Tokyo and PROMPERU (Tourism Promotion Peru) jointly feature a special event, entitled ‘Fascinating Peru – Gourmet & Cultural Promotion’ for the sixth consecutive year at the Hilton Tokyo’s Buffet Restaurant ‘Checkers’ from Saturday, July 7 to Monday, July 16, 2012. During this event, guests  have an opportunity to feast on a wide range of authentic Peruvian dishes on the lunch buffet (3,900 JPY) and dinner buffet (6,000 JPY) specially prepared by Mr. Javier Ampuero Figueroa  and Mr. Jose del Castillo, guest chefs from Peru while enjoying traditional Peruvian drinks. Peruvian folklore’s live is available on Fridays, Saturdays, Sundays and a national holiday.

Ceviche, Causa Limena and lotsa comida criolla!

Heir to ancient cultures from the time of the Inca Empire, Peru is a magical spot which involves one of the richest biodiversities on earth, along with ten world heritage sites including ‘Machu Picchu’ and the ‘Nazca Lines’. It is known for extensive Andean ingredients including potatoes, tomatoes, corns and chili pepper as well as botanical products and herbs that have high nutritional value and distinctive qualities. Try the emblematic Peruvian appetizer ‘Ceviche’, seafood and onion marinade with lemon and a traditional Peruvian dish ‘Lomo Saltado’ which was adopted into Chinese – Criollo Cuisine, stir fried with beef, tomato and potato. After the meal, delightful Peruvian sweets such as mousse using lúcuma, native Peruvian tropical fruit, ‘Mazamorra Morada’ made from purple corn and more will be available.

Superb iconic Peruvian desserts: Mazamorra Morada &   Arroz con Leche

To complement the culinary delights, Peruvian wine ‘Tacama’ very rare in the Japanese market, will be offered along with a wide range of Peruvian drinks such as ‘Chicha morada’, ‘Pisco Sour’ and ‘Inca Cola’. Beverages are available with an additional charge.

Ain’t no Peru fiesta without Peruvian Pisco,                           wine and Inca Cola!

Next on our agenda, is the Peruvian Festival in Kobe, Japan!

All photos courtesy of Noticias Nippon.

JOIN PERU DREAM TRIP  by Inkaterra, Peru’s Eco Pioneer and Conservation Leader since 1975; 100% Carbon Neutral travel and stay, any day departure. For more information and travel assistance to Peru, email sustainabilityg@sonixnet.jp

Every day, more and more hotels worldwide are embracing Green and Sustainable Tourism.

Introducing Green Hotels Asia Pacific, our network of Eco-friendly hotels committed to environment-friendly operations management which aims for ecological protection and best Green Hotels practices to include:

• Energy Management & Saving
• Water Management & Saving
• Waste Management – Reuse, Reduce & Recycle Policies & Practices
• Minimizing  Carbon Footprint (i.e. the amount of carbon dioxide which is emitted at the atmosphere by everyday activities)
• Offering Natural and Local-sourced products to their guests
• Building an Environmental-friendly Culture and communicating it to staff and guests

Green Hotels program: Ecological Waste Mangement

 OUR VISION

• Our vision is our network to be the most reliable eco hotels network around Globe.

OUR COMMITMENT

• To promote sustainability to hotel sector

• To integrate innovation in our environmental actions

• To network hoteliers, operators, costumers and guests

• To promote Greenhotels around the world

• To integrate environmental customer satisfaction and needs to our “culture”

• To bring added value to the hotel industry

Green Hotels Training: Energy Efficiency

OUR BUSINESS MODEL

• Full committment to our Sustainability policy

• Ecological knowledge & experience

• Use of state-of-the-art technology

• Promotion via social media, internet and other technologies

• Green collaboration with all business sectors

A Green Hotels member, Kea Villas, Greece

BASIC SERVICES

• Auditing and sustainability action plans

• Waste management focusing in minimization and 3R’s Reuse, Reduce, Recycle

• Water management & saving

• Energy management & saving

• Purchasing management – procuring sustainability

• Certification – Travelife or other schemes

• CSR Management & Reporting Guest Engagement in Sustainability

• Promotion through Google add words

• Customized Training & Capacity Building for Managers & Staff

• Social media marketing

• Green marketing

• Online consulting services

• The Clean Blue Sustainable Beach Management

Green Hotels: Mitigating Climate Change

OUR GREEN HOTELS NETWORK

Green Hotels network consists of hotels that have implemented operational systems and methods that are eco-oriented, work towards the protection of environment and have applied principles of environmental management.

Through Green Hotels portal, the hotel itself is being promoted,  its ecological character, its environmental actions and other related activities – if available- which take place in the surrounding area. Moreover, great attention is given to the presentation of the personality of hotel’s manager, as he/she is considered to be the key person behind the development and establishment of the eco-character of the described hotel.

Green Hotels member Aristi Mountain Resort

Green Hotels network aims to promote not only the hotels through descriptive texts and photos, but also their owners and managers. Our network consists of hotels that offer guests a unique and holistic experience throughout their stay from check-in to check-out, in hospitable and eco-friendly atmosphere, with eco-knowledgeable staff ready to serve and inform them about the environment-friendly practices of the hotel which enhance the guest experience..

YOUR GREEN ADVANTAGE

• Fulfill Legislation standards
• Protect the environment
• Reduce of energy, waste, water use and water waste
• Fulfill shareholders, employees, guests and public expectations of eco-friendly standards
• Enhance company’s image and reputation
• 93% prefer a green hotel compared to another one without environmental policy
• 70% would like to practice environmental actions during their stay

Economic + Ecological = your Green Hotels Cutting Edge Advantage

YOUR CUTTING EDGE BENEFITS

• Your hotel/resort will be included in our Green Hotels, listed in most eco travel pages.
• Green Hotels is the first Eco hotels network in Asia Pacific
• Green Hotels principal in the Mediterranean has an experienced team within the fields of environmental management systems, marketing, lobbying.
• By becoming a member of our network you become a member of a global network.

Green Hotels committed to Sustainability and innovation

We, the *Green Hotels team,  are COMMITTED TO SUSTAINABILITY and INNOVATION. For more information on how to green your hotel/s and become a pioneering GREEN HOTELS member in Asia and the Pacific, email us at: sustainability@sonixnet.jp or visit: http://www.sustainabilityguruasiapacific.com

 * Green Hotels is not a certification or award

The Coron, Boracay & Negros Initiatives are Sustainable Tourism, Conservation and Social Responsibility frameworks being implemented with institutional partners Green Hotels & The Clean Blue. Sustainability Capacity Building and Training programs towards a green economy for cities, communities and destinations  include Good Governance, Rio 21 Agenda, Waste Management/3Rs/MRF, Resilience, Disaster Prevention and Management. Educational programs can be customized for public and private stakeholders, local government units, private businesses and the local community in general. For more info, check our website: http://www.sustainabilityguruasiapacific.com or email sustainability@sonixnet.jp.

Photo credits: greenhotel.com.gr

“We are here to hear what we have learnt from the crisis,” said Mr Takamatsu, CEO, Japan Tourism Marketing Company, and session moderator. “The objective of this session is to look at the best ways to manage a crisis with case studies from Japan, but also other countries and the Travel & Tourism industry,” he added.

Given the events of the last decade – from America on September 11 2001 to Japan on 11 March 2011, dealing with the unusual is increasingly becoming business as usual in the Travel & Tourism industry.

According to the Annual Global Climate and Catastrophe Report published by Impact Forecasting, 2011 was one of the most active years on record in terms of instances of natural catastrophes, so there has never been a more pressing time to consider crisis management and disaster recovery.

Japan has learnt a lot since March 2011, Mr Idee, Commissioner, Japan Tourism Agency (JTA), Ministry of Land, Infrastructure, Transport and Tourism told delegates. “I can tell you that [after the earthquake and tsunami], the government immediately took measures to ensure that the region was safe from radiation and that there was total security regarding food safety.

We have also undertaken a wide range of measures to try encourage a recovery in demand, using high-profile visitors like Lady Gaga to help us in our promotions. And we are grateful to UNWTO and the United Nations generally for issuing reassurances to the world that Japan is open for business. I would like to express my gratitude to them for these measures.

We were delighted to see that WTTC’s latest report suggests that Japan’s Travel & Tourism recovery will be better than expected, with the percentage drop in inbound tourism in 2012 projected to be down in single digits over Japan’s peak tourism year in 2010”.

“Destination Tohoku” campaigns in foreign countries such as the United States help, and we are focusing on the travel trade – tour operator and travel agents – to communicate our messages. But we are promoting domestic as well as inbound tourism.

Mr Ogata, Vice Chairman,  East Japan Railway Company told the Summit that in 50 years of operating the Shinkansen (Japanese “bullet-train”) there had never been an associated fatal casualty. JR East is the largest railway company in Japan – with 4,700 miles of network and 17 million passengers a day on 13,000 trains. Its top priority is safety.

Many lessons from past experiences of earthquakes, e.g. the use of reinforced pillars, early earthquake detection systems, seismometers, preventing trains from large-scale deviations, plus the education and training of its staff have secured a dramatic decrease in accidents. But in addition to taking countermeasures, it is essential to utilise innovative risk assessments. As a result, on 11 March 2011, there were no customer fatalities or injuries – though because of aftershocks, it took 50 days to restore full operation.

There were lots of lessons learned: e.g. even more early detection systems needed – plus better evacuation systems, and a strengthening of electrification masts.

Bert van Walbeek, Chairman of PATA’s Rapid Recovery Taskforce, and Managing Director, The Winning Edge gave the Summit “Five Points in Five Minutes”:

• Educate and train all stakeholders • Accept joint responsibility

• Respect and understand ‘Mother Nature’

• Co-operate on travel advisories

• We all need to work together to address the problem, in terms of crisis management and prevention.

Dirk Glaesser, Coordinator, Risk and Crisis Management, UNWTO reminded the Summit that whilst crises do occur, it’s the way we prepare for them and manage them that is critical. UNWTO works not just through United Nations systems but also through TERN – the Tourism Emergency Research Network, which groups together public and private sector organisations and associations involved in tourism. “The whole purpose of TERN is sharing knowledge and best practice, and communicating between partner organisations/associations and the outside world, through media,.

It’s all about planning and preparedness,” said Glaesser, “the importance of correct assumptions and strategic contingency planning.”

In the Panel Discussion which followed, Raymond N Bickson, Managing Director & CEO, Taj Hotels Resorts & Palaces, said: “ Whether natural disaster or terrorist attack or other man-made disasters, including health concerns like H1N1 and bird flu, the crisis management tools are all very similar across the board. What helps recovery is the public and private sectors working together – plus India has its own national chapter of WTTC and this has helped us enormously.”

Robert Laurence Noddin, CEO and Representative in Japan, AIU Insurance Company, Japan Branch, told the story of the Japanese crisis from the insurance industry standpoint: “ We had to overcome or deal with three major issues: impact on transportation, getting support to customers and staff; and the availability of data and how to use, control and communicate it. The sheer scale of the disaster meant that there was huge damage, so we needed to call on an unprecedented number of support staff to assess the damages”.

The Summit then listened attentively to the story as told by Mrs. Noriko Abe, the “Okami” of Minami-Sanriku Hotel Kanyo.  Her story was a wonderful example of a member of the Travel & Tourism industry taking the initiative to help the community – in the aftermath some people had no accommodation, no food, no clothes. How to help them? “We had to help them. There was total confusion and incomprehension as to why this had happened to them. We offered support to 600 citizens – we started a school inside the hotel. Without help, we risked some of the younger Japanese leaving the community to go and live elsewhere. Or even committing suicide out of desperation, especially young mothers. So our help in fact was a way of rebuilding the community and giving people a reason for living”. On the basis of this closing presentation, the first session of the first day of the Sendai Forum drew the conclusion that Tourism is not often seen as the cement of community solidarity, but it should be. It’s something very human, and can really help when crises strike.

Sustainability Guru Asia Pacific supports the World Travel & Tourism Council’s Environment Initiative, with its Sustainable Tourism programs and projects in the Philippines – The Coron Initiative  , The Boracay Initiative & The Negros Initiative . Environmental, Social,  Good Governance & Resilience Capacity building programs  & training include Disaster Preparedness & Management for both public and private local stakeholders/proponents. Sustainability Guru Asia Pacific is working towards green economy for the grass roots, in cooperation with Zero Carbon Resorts, Green Hotels and The Clean Blue Asia Pacific. For more info, email sustainabilityg@sonixnet.jp or visit  http://www.sustainabilityguruasiapacific.com

Three companies and one destination, from four continents, have been recognised for their best practices in sustainable tourism at this year’s World Travel & Tourism Council’s (WTTC) Tourism for Tomorrow Awards. The four winners were selected from 12 Award finalists and announced onstage during the opening ceremony of the WTTC Global Summit in Tokyo, Japan on 17 April. The WTTC Tourism for Tomorrow Awards are among the highest accolades in the Travel & Tourism industry, and recognise companies, organisations and destinations around the world which showcase outstanding sustainable tourism achievements. They are the only global sustainable tourism awards that include on-site evaluation inspections of all finalists, conducted by a team of expert international judges.

The 2012 Tourism for Tomorrow Awards winners hail from South America, North America, Europe, and Asia. These diverse set of winners and emerged as victors over 150 entries from more than 60 countries. The winners are:

Community Benefit Award – Saunders Hotel Group, USA: – This local family-owned hotel group has been a leader in sustainable tourism practices as far back as the early 1980s, when they converted an old police building in Boston, Massachusetts into an historic hotel and worked with local community partners to build affordable housing in the same area. Through initiatives that are driven and supported by all levels of their staff, the group supports dozens of local charity and non-profit groups with a combination of financial backing, volunteer time, and in-kind resources that goes far beyond most corporate social responsibility efforts. For Saunders, community service begins at ‘home’, where helping people in need is part of the company mission, recognising that disadvantaged communities can also exist in a major city in the United States.

Conservation Award – Inkaterra, Peru: This hotel boasts long term conservation stewardship of 38,000 acres of rainforest in the Amazon basin and 25 acres of cloud forest within the Machu Picchu Historical Sanctuary. Founded in 1975, Inkaterra has grown into a renowned biodiversity research and conservation tourism company operating five hotels in the Sanctuary of Machu Picchu and the Madre de Dios area of the Amazon rainforest. As well as a 100% carbon neutral hotel stay for every guest, Inkaterra has continued to implement a host of self-supported, sustainable tourism projects to facilitate a better understanding among tourists and local peoples about the need to protect fragile habitats in the Andes and the Amazon of Peru, which is home to 84 of the world’s 104 identified ecological life zones.

Destination Stewardship Award – Destination Røros, Norway: Their successful multi-stakeholder approach to creating a thriving sustainable tourism destination in the old mining town of Røros, a UNESCO World Heritage Site is an example for many to follow. Since the end of mining in the late 1970’s, Destination Røros has been instrumental in reversing the area’s environmental degradation, guided by a management plan that actively engages and builds cooperation among local communities, municipal authorities, and private sector stakeholders. Emphasis is placed on demonstrating that historical cultural sites and formerly degraded natural areas can be revitalised and utilised in new contexts through sustainable development, thereby bringing tangible economic benefits to the local people. Destination Røros is also a pilot project for Norway’s country-wide Sustainable Tourism Initiative.

Global Tourism Business Award – Banyan Tree Hotels & Resorts, headquartered in Singapore: Their longstanding commitment to sustainability and creating tourism value recognition among stakeholders to support the protection of diverse natural and cultural heritage in worldwide destinations ranging from Mexico to China. Banyan Tree works through a three-pillar strategy: enhancing efficiency in environmental operations, conserving natural heritage and biodiversity, and social and economic empowerment of local people in the countries and regions where they operate. In addition to strong sustainable tourism practices, Banyan Tree has also fully integrated sustainability monitoring and evaluation across the company including its annual reports, in addition to issuing annual stand-alone sustainability performance reports that document projects, successes, and challenges. They have successfully done this for more than a decade, while also being one of the first global hospitality companies in the world to ban the sale of shark’s fin in all of their hotels in 2006.

David Scowsill, President & CEO, WTTC, said: ‘The Awards have been under WTTC’s stewardship for the last nine years. Since then, they have grown in calibre and reach, but the premise is the same: to give international recognition to outstanding examples of sustainable practices, from Travel & Tourism businesses across the globe.’ David continued: ‘All finalists and winners are inspiring cases of businesses providing sustainable solutions to real world problems. These actions espouse the ethos of Tourism for Tomorrow, and demonstrate true leadership in the industry.’

Commenting on their achievements, Costas Christ, Chairman of Judges, WTTC Tourism for Tomorrow Awards, noted: ‘Sustainable tourism principles are no longer solely the realm of a handful of well-meaning companies. Today, sustainability itself has emerged on the global stage as a new indicator of tourism quality, alongside traditional quality standards such as excellent guest services or a room with a view. What this means is that a measure of a company or tourism destination’s success, is now increasingly tied to their quality of sustainable tourism best practice. This is not a passing trend, but rather a positive and needed evolution of the tourism industry. The winners of this year’s Tourism for Tomorrow Awards exemplify how tourism, when planned and managed well, can be a tremendous opportunity to help safeguard our planet and deliver tangible benefits to local people.’ The

Tourism for Tomorrow winners underwent a rigorous four-step judging process by more than 20 independent judges from around the world, led by Costas Christ, a globally recognised expert in sustainable tourism. The Tourism for Tomorrow Awards are organised in association with Travelport and the Travel Corporation’s Conservation Foundation. For further information about the Tourism for Tomorrow Awards and the judging process, please visit: www.tourismfortomorrow.com

source: http://www.wttc.org/

Sustainability Guru Asia Pacific supports the World Travel & Tourism Council’s Environment Initiative, with its Sustainable Tourism programs and projects in the Philippines.  Environmental, Social,  Good Governance & Resilience Capacity building programs  & training include Disaster Preparedness & Management for both public and private local stakeholders/proponents. Sustainability Guru Asia Pacific is working towards green economy for the grass roots, in cooperation with Zero Carbon Resorts, Green Hotels and The Clean Blue Asia Pacific. For more info, email sustainabilityg@sonixnet.jp or visit  http://www.sustainabilityguruasiapacific.com

Sendai City. Photo courtesy of Sendai Tourism & Convention Bureau

A year after the Tohoku region was devastated by the earthquake and tsunami of 11 March 2011, the World Travel and Tourism Council Global Summit opens with the Japan Recovery and Asia Outlook Forum (in association with PATA) in Sendai City, the provincial capital of the Miyagi Prefecture and a focal point of last year’s disaster recovery efforts. The World Travel & Tourism Council (WTTC) fully supports Japan in this recovery process, and as a mark of the commitment to this expressed by its Members, has decided to open its 2012 Global Summit in Sendai, followed by a plenary Global Summit session in Tokyo.

Given the events of the last decade from America on September 11 2001 to Japan on March 11 2011, dealing with the unusual is increasingly becoming business as usual in the Travel & Tourism industry.

According to the Annual Global Climate and Catastrophe Report published by Impact Forecasting, 2011 was one of the most active years on record in terms of instances of natural catastrophes.

So, what are the best ways to manage a crisis? This session will look at how the Tohoku region, other countries, and the Travel & Tourism industry have handled crisis management. Reflecting on the earthquake and tsunami of 11 March 2011:

What is the progress update for Tohoku?

What has been achieved in terms of infrastructure redevelopment and what lessons have been learned?

How has the nuclear situation in Tohoku been managed?

How have other countries responded to and recovered from crises?

How have members of the Travel & Tourism industry dealt with crises such as terrorism, pandemics, the Icelandic ash cloud, natural disasters, and political uprisings?

How do news anchors cover a crisis and what is the importance of communications in marketing your way out of disaster?

Sendai Airport_ 3/11.Photo courtesy of Telegraph UK.

These questions and more will be answered by speakers including news anchors and representatives from Japan Association of Travel Agencies, the Pacific Asia Travel Association, major airlines, hotels and cruises.

Highlighting Hiraizumi, Matsushima and Sendai, after the disaster on the road to recovery.

Ninety minutes’ drive from Sendai brings visitors to the UNESCO World Heritage sites at  Hiraizumi – home to the Chusonji temple precinct , and the fabulous  Konjiki-do (Golden Hall) of Chusonji Temple, the first National Treasure Building in Japan, built in 1124. Before leaving  Hiraizumi, guests will appreciate the sight of the unparalleled Jodo Gardens and visit the Arahama area affected by the earthquake in Sendai.

Sendai before & after tsunami by NY Times.

An alternate tour, Matshushima. After visiting the Arahama area affected by the earthquake in Sendai, guests can visit Matsushima -  a small bay dotted with more than 260 pine-clad islands beautifully, and one of Japan’s celebrated “Three Views”.

Visit Japan campaign.  Today Japan is taking a united stand against the challenge of the tremendous damage caused by the 2011 Tohoku-Pacific Ocean Earthquake followed by the massive tsunami on 11 March 2011, and by the nuclear power plant accident triggered by the tsunami.

Sendai Cherry Blossom Viewing.

Following the earthquake and tsunami in March 2011, WTTC commissioned its research partner Oxford Economics to develop scenarios for the recovery of Japan’s Travel & Tourism. These scenarios are updated on a quarterly basis.

The scenarios, based on research into the recovery times of previous crises, now show that recovery has been in line with the lowest impact scenario and that domestic and international tourism is returning to normal quicker than expected.

Sendai City itself, although in parts affected by flooding following the tsunami, is now wholly prepared to host the Global Summit.

For more information visit the websites of:

Japan’s Tourism Information Websites

Japan National Tourism Organization

Tokyo Convention & Visitors Bureau

Tokyo Metropolitan Government

Miyagi Prefecture Tourism Division

Sendai Tourism & Convention Bureau

Source: World Travel & Tourism Council.

Watch the awesome video of Sendai Road to Recovery – click here.

Sustainability Guru Asia Pacific supports the World Travel & Tourism Council’s Environment Initiative, with its Sustainable Tourism programs and projects in the Philippines: The Coron Initiative , The Boracay Initiative & The Negros Initiative . Environmental, Social,  Good Governance & Resilience Capacity building programs  & training include Disaster Preparedness & Management for both public and private local stakeholders/proponents. Sustainability Guru Asia Pacific is working towards green economy for the grass roots, in cooperation with Zero Carbon Resorts, Green Hotels and The Clean Blue Asia Pacific. For more info, email sustainabilityg@sonixnet.jp or visit  http://www.sustainabilityguruasiapacific.com

Sustainability Guru Asia Pacific is honored to be invited to the WTTC Global Summit, with Inkaterra, Peru’s leading provider of luxury and sustainable hospitality. Inkaterra has been recognized for the second time since 2010 by Tourism for Tomorrow as one of the three finalists in the “Conservation” category. The Tourism for Tomorrow Awards are organized by the World Travel & Tourism Council (WTTC) and the winner will be announced at the WTTC’s Global Summit in Tokyo from April 16-19, 2012.

This is the most influential Travel & Tourism event of the year, bringing together almost 1000 industry leaders, to tackle some of the most pressing issues facing Travel & Tourism today.

Attendance at the Global Summit is by invitation of the World Travel & Tourism Council and the Global Summit Host Committee only, and is reserved for those who lead Travel & Tourism enterprises and organisations in the private sector, or participate in public sector policy and support of the sector.

Atsutoshi Nishida, Chairman of the Board, Toshiba Corporation, and Chairman of the WTTC Global Summit 2012 Host Committee, welcomes delegates to Japan:

“Japan has developed a distinct travel culture that is permeated with the spirit of hospitality. I want to make this year’s WTTC Global Summit a fusion of this unique culture and Japan’s cutting edge technology. The Global Summit will take place in April – a wonderful time of year in which spring can be enjoyed to the full, and the cherry blossoms – the symbol of Japan – are in full bloom. I look forward to hosting you all during the time of year in which the heart dances its most. You are all very welcome to Japan. “

The 12th annual WTTC Global Summit will be held in two locations:

•Sendai City (16-17 April 2012). A year after the Tohoku region was devastated by the earthquake and tsunami of 11 March 2011, the Global Summit commences with the Sendai Recovery and Asia Outlook Forum (in association with PATA) to be held in Sendai City, the provincial capital of the Miyagi Prefecture and a focal point of last year’s disaster recovery efforts. It is the largest city in the Tohoku Region of Japan, is situated in the center of Miyagi Prefecture. It has prospered as the capital of the “Date” feudal clan’s territories since Date Masamune reigned over this district and built Aoba Castle at the beginning of the 17th century. Explore the site of Sendai Castle ( or Aoba Castle) or rest and relax in the neighborhood of Mt. Aoba-yama, which has been transformed into a gracious public park. Sendai is known as “The City of Trees.” The main streets, Aoba-dori and Jozenji-dori, are lined with rows of beautiful zelkova trees, Ichiban-cho-dori Street, which crosses Chuo-dori Street and runs parallel to Aoba-dori Street, is a shopping area. A local market, with many smaller stores lining the side streets, make for a delightful shopping excursion.

•Tokyo (17-19 April 2012). The plenary session of the 12th Global Summit will then be held in Tokyo and will examine, amongst other subjects, the role of Travel & Tourism as a driver of economic and social advancement at a time of global turbulence. The Global Summit will take place at International Convention Centre Pamir, Tokyo. As one of the great world cities, Tokyo offers everything a visitor can dream of, ranging from modern skyscrapers to traditional temples, 5-star restaurants and numerous bars and restaurants serving cuisine from every corner of Japan and the world. Whether you are enjoying the springtime display of cherry blossom, shopping for cutting edge consumer electronics or following the latest Tokyo fashions in the many department stores – Tokyo has something for everyone. The Global Summit will be held in Shinagawa district in the southern part of Tokyo, conveniently located to all major attractions of  Tokyo.

For more information on the Speakers line-up, click here.

Sustainability Guru Asia Pacific supports the World Travel & Tourism Council’s Environment Initiative, with its Sustainable Tourism programs and projects in the Philippines -The Coron Initiative , The Boracay Initiative & The Negros Initiative . Environmental, Social,  Good Governance & Resilience Capacity building programs  & training include Disaster Preparedness & Management for both public and private local stakeholders/proponents. Sustainability Guru Asia Pacific is working towards green economy for the grass roots, in cooperation with Zero Carbon Resorts, Green Hotels and The Clean Blue Asia Pacific. For more info, email sustainabilityg@sonixnet.jp or visit  http://www.sustainabilityguruasiapacific.com

Photos & text source: WTTC Global Summit 2012.

Philippine Disaster Hazards and corresponding agency-in-charge

“Do we have to wait until a disaster overwhelms us before we make the radical changes necessary to protect our world for future generations? If we act now there is much that can be saved which will otherwise disappear forever.” ~ John Gummer

In these times of global warming and climate change, one is never prepared enough for the mighty forces of nature or in some cases, man-made disasters, such as the Fukushima Nuclear Plant or in Southern Philippines’ Cagayan de Oro flash flood tragedy caused by illegal logging. For those especially in vulnerable and hazard zones like Japan & Philippines, every one must be aware and be prepared.

Here are the six basic disaster preparedness at home that you must ensure:

1. Check safety around your house

• Organize flowerpots and propane tanks to prevent toppling, and check the intensity of block walls and roof tiles.

Before a disaster occurs: Check your house for safety measures!

The DOST- PHIVOLCS call for compliance to building code after the earthquakes in the Philippines. Read article here. 

2. Discuss with your family and household member about disaster measures:

Discuss disaster preparedness with your family. Seriously.

Prepare a pinch, saw, scoop, jack, flashlight, etc. (These may be  expensive to purchase all on you own, but you can discuss and share with your neighbors to prepare these. At least you have a set of equipments ready!)

3. Prevent injuries caused by broken glasses.

4. Prepare rescue equipments. Prepare a pinch, saw, scoop, jack, flashlight, etc. These might be expensive, so share with your neighbors the cost and the use.

5. Prepare an emergency packAfter a disaster, supply of essentials may stop for a few days. Plan for quantity of stockpiles and storage for essentials to be taken out in case of emergency.

Essential emergency supplies list

• Food and water (roughly 3 days of food for entire family and 3 liters
  

  Each family MUST HAVE: Survival Pack.

  of water per person a day)

• First-aid kit, medicine, etc.
• Portable radio, flashlight, batteries
• Cash and valuables
• Clothes

6.  Join Disaster Prevention drills

Ain’t done the drill yet? Just DO IT.

In preparation for an emergency, create a cooperative structure with neighborhoods on a routine basis.

1. Discussion
2. Join disaster prevention resident groups
3. Join disaster prevention drills

If you don’t have, organize one with your neighborhood or community pronto!

“We are now running out of time, and the question now is not what is happening to the climate, but how bad will it be before the world starts doing enough?”  ~ Jonathon Porritt

Source: Tokyo Metropolitan Government Disater Prevention Information.

“First, climate change is the greatest long-term threat faced by humanity… All countries will be affected, but the poorest countries will be hit hardest. Secondly, the costs of inaction far outweigh the costs of action.” ~ David Miliband

The Philippines is situated along two major tectonic plates of the world – the EURASIAN and PACIFIC Plates. Aside from this, it has 300 volcanoes – 22 as active, an average of 20 quakes per day, 20 typhoons a year, five (5) of these destructive and 36,289 kilometers of coastline vulnerable to tsunami.  The responsibility for leadership rests on the provincial governor, city and town mayors and Barangay chairmen in their respective areas.

Know more about the Philippine National Disaster Risk Reduction & Management Center and how it should work for you and your community!

Philippine disaster profile. Learn the lessons.

Learn the lessons of past disasters. The Philippines is not short of earlier numerous grants, programs and initiatives in disaster education and management. Share the National Disaster Risk Reduction & Management Framework and how it should serve your community better. Be mindful and demand from your public officials on the information and skills. Seek the mass media support and use social media in raising awareness, care and vigilance.

The Coron Initiative , The Boracay Initiative & The Negros Initiative  are Sustainable Tourism, Conservation and Social Responsibility frameworks being implemented in Coron, Calamianes Islands & Western Visayas with institutional partners Zero Carbon Resorts, Green Hotels & Clean Blue. Sustainability Capacity Building and Training programs for cities, communities and destinations  include Good Governance and Disaster Prevention and Management. For more info, visit: http://www.sustainabilityguruasiapacific.com or email sustainability@sonixnet.jp.

Isla Dibatoc, Coron, Palawan

How to travel GREEN! Build lasting memories while protecting the communities/regions you’ve traveled to! These green travel tips will enhance your trip—and help you make a positive difference in the places you visit.

Before you travel

• Find out as much as possible. The more you know about a World Heritage Site or Marine Protected Area, the more the site will come alive. Look into the site’s history, culture, natural environment, customs, legends, advisory notices, and more.

• Learn a few words in the local language. Make an effort to speak the local language. Simple words like “Hello,” “Please,” and “Thank you” can go a long way to help you communicate with the people who know the site best—they’ll appreciate your efforts and your interest in learning.

• Pack light. It’s tempting to pack everything you think you might need, but remember to be smart about your necessities.Packaging items like the plastic wrapping of your new toothbrush simply consume space in your bag and can create excess trash for the fragile sites.

Shangrila Hotel Boracay with CSR & green initiatives

• Choose lodging thoughtfully. Look for hotels that have written procedures for environmental impact, employment, and cultural policies.

• Explore transportation options. Traveling affects the environment. Wherever possible, try to minimize your impact by looking to alternative transportation and off-setting your carbon emissions.

Calamianes Group of Islands Palawan

During your trip

• Engage in local culture. The saying, “When in Rome do as the Romans” still applies today. Your trip provides a unique opportunity to explore a new culture and to see the world through a different perspective. Enjoying local foods, shopping in local markets, and attending local festivals are all part of experiencing the culture.

• Buy local products and services. Choosing to support locally-owned businesses, community tour operators, and artisans means that you’ll have a one-of-a-kind experience and your money will go directly to the community. Before purchasing goods, ask about their origin. Avoid buying products made from threatened natural resources and report poaching and other illegal activities to the local authorities.

Mercado Indio, Lima -Peruvian Arts & Crafts

• Refrain from aggressive bargaining. It’s often difficult to know your limits in bargaining, so if you’re not sure, ask your hotel for tips. Remember that the purchases you make directly affect vendors’ livelihoods, so decide if you really need to hang onto that extra dollar.

• Hire local guides. Enrich your experience by choosing local guides who are knowledgeable about the destination. Ask local tour operators and hotels for recommendations.

Machu Picchu, Peru

• Tread lightly. These destinations are World Heritage sites because of their exceptional natural or cultural splendor. Do your part to keep them that way by following designated trails, respecting caretakers, and not removing archaeological or biological treasures from sites.

• Respect the natural environment. Reduce, reuse, and recycle. Even though you are just visiting and not paying the utility bill, disposing of your garbage properly and minimizing your consumption of water and energy will benefit the overall destination.

• Think of the Big Picture. While it is important to support local economy, certain tourist activities and souvenirs can damage a fragile World Heritage site. Say “no” to a souvenir that’s a piece of the site itself, and to tourist activities that may be harmful to a site’s longevity.

Say “no” to a souvenir that's a piece of the site itself!

After returning home

• Share tips about responsible travel. In addition to telling family and friends about the wonderful memories you made, also consider sharing tips on how they too can positively impact these destinations while having an amazing journey.

• Explore more. Travel is just the start of learning. Once you return home, continue exploring and being involved with the issues or region that captured your attention. Build your knowledge.

• Give back. Traveling often opens our eyes and our hearts. Help to preserve these inspirational destinations for generations to come by making a donation to programs that give back and benefit the local community.

Adopt a village by Coron Ecotours

Source: http://www.expedia.com/daily/sustainable_travel/world_heritage/tips.asp

GLOBAL CLIMATE CHANGE is taking its toll on the planet, wrecking havoc and destruction to our natural environment, rural communities and even big cities! We have to do our part in leaving less impact to the environment. The message is RESPONSIBLE TRAVEL: let us protect the environment, care about local communities and respect their culture as we explore, experience and enjoy.

Zero Carbon Resorts, helping SMEs in the Tourism Industry to reduce carbon footprint

 The Coron Initiative, The Negros Initiative & The Boracay Initiative are Sustainable Tourism, Conservation and Social Responsibility frameworks being implemented in Coron, Negros Occidental & Boracay with institutional partners Zero Carbon Resorts, Green Hotels & Clean Blue. Sustainability Capacity Building and Training programs for cities, communities and destinations include Good Governance, Rio 21 Agenda, Waste Management/3Rs/MRF, Resilience, Disaster Preparedness and Management. Educational programs can be customized for public and private stakeholders, local government units, private businesses and the local community in general. For more info, email sustainabilityg@sonixnet.jp

Photos of Coron by Al Linsangan of Al3Photography.

Island Hopping at Malcapuya Island, Coron & Calamianes, Philippines

Why bother? Here are 20 good reasons to find out how travel agents and homeworkers can benefit

The future is green, or at least it may not be as black as it looks. And, in many respects, the green travel economy may well be in the hands of green, inspired travel agents and homeworkers who care about our future and are prepared to invest a little time in thinking about it.

Visiting Carbin Reef Marine Conservation in Negros Occidental

So here are 20 good reasons why you may benefit – maybe you have more, if so let us know:

• Beat Tripadvisor at their own game – who would you prefer taking advice from about sustainable tourism? Someone who has trained and knows what’s happening or an amateur with an axe to grind?
• Green travel business is repeat business because your clients have such a good time they’ll come again and again!
• There is nothing more value-added than a holiday that represents a truly authentic experience of a destination.

Visiting the Ancestral Domain of the Tagbanua tribes in Coron, Palawan

• Sustainable competitive advantage means just that – your advantage over any competition – get it by learning more about green travel.
• Green purchasers care about what they are buying and are prepared to pay more for a valid experience..
• The LOHAS market (Lifestyles of Health and Sustainability) see: http://www.lohas.com/ is already a $100bn market
• We recycle, we watch our use of energy, we pay more for fuel – everything to do with energy is becoming more valuable. This effect is transferring to travel – a high-value item. Your customers will realize how much they need a trusted travel advisor to maximize the value of their experience – YOU!

Sustainable Tourism Workshop in Don Salvador Benedicto, Negros Occidental- Agri Tourism potential hotspot

• There is so much greenwash that you need to be able to sift the truth from the half-truths and to do that you need to learn.
• Back the winners – the world’s two biggest tour operators (Thomas Cook and TUI) are both leading the way to a green future – don’t fall off the bandwagon
• Watch the battle in the sky – so far the airlines are avoiding paying for their pollution, but even IATA agree that it will happen – benefit by understanding the game and increase your credibility.
• Watch the battle at sea – the cruise companies are all competing to be the greenest, more benefits for the knowledgeable travel agent.
• Watch the battle on the land – train routings are very green, but very complex, customers need the assistance of a knowledgeable travel agent.
• Watch the battle of the companies – the MICE business is becoming greener than green – how many big companies can afford NOT to have a green convention. Great for them, but how much longer will it be until smaller companies with smaller budgets follow suit? And you can cash in.
• Watch the battle of business travel – here is another area that is getting greener by the day – and to engage with it you really need to know your stuff.
• Get the benefit of co-operations with your local green/green-focused green organizations and groupings by being as green as them.

AND FIVE REASONS WHICH MAKE YOUR OWN OFFICE LIFE AND WORK MORE FULFILLING:

• Green travel has great benefits for local communities, providing occupation, training and money without crippling the environment.
• Green travel can break down cultural barriers leading to fewer wars and terrorism.
• Your new green office will save you stacks of money, which you can spend on thinks you really enjoy.
• It’s the way things are going – join in now to get the biggest benefits and sleep easy at night!
• Think of your children, grandchildren, greatgrandchildren

Start your trip to prosperous green: http://travelife.eu/ and to get some free info and training.

Travelife – Sustainability in Tourism

Reposted from http://www.travelmole.com/news_feature.php?news_id=2000234&c=setreg&region=2#shares (highlighting, by Sustainability Guru)

Green Hotels Asia Pacific our network of eco-responsible hotels to work with Travelife.

The Coron Initiative , The Boracay Initiative & The Negros Initiative will work with GREEN HOTELS Asia Pacific and Travelife EU, our network of the most reliable eco responsible hotels around the world. It works to help the hotel industry embrace sustainability by integrating innovation and added value with environmental actions in a vibrant global exchange of green hoteliers, operators and responsible clients. For more information and assistance, email sustainabilityg@sonixnet.jp or check out http://sustainabilityguru.webstarts.com