WTTC 2012 Report: Disaster Recovery Lessons from Japan and elsewhere

Sustainability Guru Asia Pacific is honored to be part of the invite-only World Travel & Tourism Council -WTTC- Global Summit Japan in Sendai & Tokyo. Summit reports started with the Tourism for Tomorrow 2012 Awards & Winners. The following is a re-post from the WTTC 2012 News & updates starting with the First Session in Sendai, Japan.

“We are here to hear what we have learnt from the crisis,” said Mr Takamatsu, CEO, Japan Tourism Marketing Company, and session moderator. “The objective of this session is to look at the best ways to manage a crisis with case studies from Japan, but also other countries and the Travel & Tourism industry,” he added.

Given the events of the last decade – from America on September 11 2001 to Japan on 11 March 2011, dealing with the unusual is increasingly becoming business as usual in the Travel & Tourism industry.

According to the Annual Global Climate and Catastrophe Report published by Impact Forecasting, 2011 was one of the most active years on record in terms of instances of natural catastrophes, so there has never been a more pressing time to consider crisis management and disaster recovery.

Japan has learnt a lot since March 2011, Mr Idee, Commissioner, Japan Tourism Agency (JTA), Ministry of Land, Infrastructure, Transport and Tourism told delegates. “I can tell you that [after the earthquake and tsunami], the government immediately took measures to ensure that the region was safe from radiation and that there was total security regarding food safety.

We have also undertaken a wide range of measures to try encourage a recovery in demand, using high-profile visitors like Lady Gaga to help us in our promotions. And we are grateful to UNWTO and the United Nations generally for issuing reassurances to the world that Japan is open for business. I would like to express my gratitude to them for these measures.

We were delighted to see that WTTC’s latest report suggests that Japan’s Travel & Tourism recovery will be better than expected, with the percentage drop in inbound tourism in 2012 projected to be down in single digits over Japan’s peak tourism year in 2010”.

“Destination Tohoku” campaigns in foreign countries such as the United States help, and we are focusing on the travel trade – tour operator and travel agents – to communicate our messages. But we are promoting domestic as well as inbound tourism.

Mr Ogata, Vice Chairman,  East Japan Railway Company told the Summit that in 50 years of operating the Shinkansen (Japanese “bullet-train”) there had never been an associated fatal casualty. JR East is the largest railway company in Japan – with 4,700 miles of network and 17 million passengers a day on 13,000 trains. Its top priority is safety.

Many lessons from past experiences of earthquakes, e.g. the use of reinforced pillars, early earthquake detection systems, seismometers, preventing trains from large-scale deviations, plus the education and training of its staff have secured a dramatic decrease in accidents. But in addition to taking countermeasures, it is essential to utilise innovative risk assessments. As a result, on 11 March 2011, there were no customer fatalities or injuries – though because of aftershocks, it took 50 days to restore full operation.

There were lots of lessons learned: e.g. even more early detection systems needed – plus better evacuation systems, and a strengthening of electrification masts.

Bert van Walbeek, Chairman of PATA’s Rapid Recovery Taskforce, and Managing Director, The Winning Edge gave the Summit “Five Points in Five Minutes”:

• Educate and train all stakeholders • Accept joint responsibility

• Respect and understand ‘Mother Nature’

• Co-operate on travel advisories

• We all need to work together to address the problem, in terms of crisis management and prevention.

Dirk Glaesser, Coordinator, Risk and Crisis Management, UNWTO reminded the Summit that whilst crises do occur, it’s the way we prepare for them and manage them that is critical. UNWTO works not just through United Nations systems but also through TERN – the Tourism Emergency Research Network, which groups together public and private sector organisations and associations involved in tourism. “The whole purpose of TERN is sharing knowledge and best practice, and communicating between partner organisations/associations and the outside world, through media,.

It’s all about planning and preparedness,” said Glaesser, “the importance of correct assumptions and strategic contingency planning.”

In the Panel Discussion which followed, Raymond N Bickson, Managing Director & CEO, Taj Hotels Resorts & Palaces, said: “ Whether natural disaster or terrorist attack or other man-made disasters, including health concerns like H1N1 and bird flu, the crisis management tools are all very similar across the board. What helps recovery is the public and private sectors working together – plus India has its own national chapter of WTTC and this has helped us enormously.”

Robert Laurence Noddin, CEO and Representative in Japan, AIU Insurance Company, Japan Branch, told the story of the Japanese crisis from the insurance industry standpoint: “ We had to overcome or deal with three major issues: impact on transportation, getting support to customers and staff; and the availability of data and how to use, control and communicate it. The sheer scale of the disaster meant that there was huge damage, so we needed to call on an unprecedented number of support staff to assess the damages”.

The Summit then listened attentively to the story as told by Mrs. Noriko Abe, the “Okami” of Minami-Sanriku Hotel Kanyo.  Her story was a wonderful example of a member of the Travel & Tourism industry taking the initiative to help the community – in the aftermath some people had no accommodation, no food, no clothes. How to help them? “We had to help them. There was total confusion and incomprehension as to why this had happened to them. We offered support to 600 citizens – we started a school inside the hotel. Without help, we risked some of the younger Japanese leaving the community to go and live elsewhere. Or even committing suicide out of desperation, especially young mothers. So our help in fact was a way of rebuilding the community and giving people a reason for living”. On the basis of this closing presentation, the first session of the first day of the Sendai Forum drew the conclusion that Tourism is not often seen as the cement of community solidarity, but it should be. It’s something very human, and can really help when crises strike.

Sustainability Guru Asia Pacific supports the World Travel & Tourism Council’s Environment Initiative, with its Sustainable Tourism programs and projects in the Philippines – The Coron Initiative  , The Boracay Initiative & The Negros Initiative . Environmental, Social,  Good Governance & Resilience Capacity building programs  & training include Disaster Preparedness & Management for both public and private local stakeholders/proponents. Sustainability Guru Asia Pacific is working towards green economy for the grass roots, in cooperation with Zero Carbon Resorts, Green Hotels and The Clean Blue Asia Pacific. For more info, email sustainabilityg@sonixnet.jp or visit  http://www.sustainabilityguruasiapacific.com

Tourism for Tomorrow Awards 2012

What a wonderful World Travel & Tourism Council Japan Summit in Sendai & Tokyo, that was! Re-posting this great news from WTTC  first and foremost for Inkaterra, Tourism For Tomorrow Winner and the respective stories of other winners which serve as inspiration and benchmarks in Sustainable Tourism excellence.

Three companies and one destination, from four continents, have been recognised for their best practices in sustainable tourism at this year’s World Travel & Tourism Council’s (WTTC) Tourism for Tomorrow Awards. The four winners were selected from 12 Award finalists and announced onstage during the opening ceremony of the WTTC Global Summit in Tokyo, Japan on 17 April. The WTTC Tourism for Tomorrow Awards are among the highest accolades in the Travel & Tourism industry, and recognise companies, organisations and destinations around the world which showcase outstanding sustainable tourism achievements. They are the only global sustainable tourism awards that include on-site evaluation inspections of all finalists, conducted by a team of expert international judges.

The 2012 Tourism for Tomorrow Awards winners hail from South America, North America, Europe, and Asia. These diverse set of winners and emerged as victors over 150 entries from more than 60 countries. The winners are:

Community Benefit Award – Saunders Hotel Group, USA: – This local family-owned hotel group has been a leader in sustainable tourism practices as far back as the early 1980s, when they converted an old police building in Boston, Massachusetts into an historic hotel and worked with local community partners to build affordable housing in the same area. Through initiatives that are driven and supported by all levels of their staff, the group supports dozens of local charity and non-profit groups with a combination of financial backing, volunteer time, and in-kind resources that goes far beyond most corporate social responsibility efforts. For Saunders, community service begins at ‘home’, where helping people in need is part of the company mission, recognising that disadvantaged communities can also exist in a major city in the United States.

Conservation Award – Inkaterra, Peru: This hotel boasts long term conservation stewardship of 38,000 acres of rainforest in the Amazon basin and 25 acres of cloud forest within the Machu Picchu Historical Sanctuary. Founded in 1975, Inkaterra has grown into a renowned biodiversity research and conservation tourism company operating five hotels in the Sanctuary of Machu Picchu and the Madre de Dios area of the Amazon rainforest. As well as a 100% carbon neutral hotel stay for every guest, Inkaterra has continued to implement a host of self-supported, sustainable tourism projects to facilitate a better understanding among tourists and local peoples about the need to protect fragile habitats in the Andes and the Amazon of Peru, which is home to 84 of the world’s 104 identified ecological life zones.

Destination Stewardship Award – Destination Røros, Norway: Their successful multi-stakeholder approach to creating a thriving sustainable tourism destination in the old mining town of Røros, a UNESCO World Heritage Site is an example for many to follow. Since the end of mining in the late 1970’s, Destination Røros has been instrumental in reversing the area’s environmental degradation, guided by a management plan that actively engages and builds cooperation among local communities, municipal authorities, and private sector stakeholders. Emphasis is placed on demonstrating that historical cultural sites and formerly degraded natural areas can be revitalised and utilised in new contexts through sustainable development, thereby bringing tangible economic benefits to the local people. Destination Røros is also a pilot project for Norway’s country-wide Sustainable Tourism Initiative.

Global Tourism Business Award – Banyan Tree Hotels & Resorts, headquartered in Singapore: Their longstanding commitment to sustainability and creating tourism value recognition among stakeholders to support the protection of diverse natural and cultural heritage in worldwide destinations ranging from Mexico to China. Banyan Tree works through a three-pillar strategy: enhancing efficiency in environmental operations, conserving natural heritage and biodiversity, and social and economic empowerment of local people in the countries and regions where they operate. In addition to strong sustainable tourism practices, Banyan Tree has also fully integrated sustainability monitoring and evaluation across the company including its annual reports, in addition to issuing annual stand-alone sustainability performance reports that document projects, successes, and challenges. They have successfully done this for more than a decade, while also being one of the first global hospitality companies in the world to ban the sale of shark’s fin in all of their hotels in 2006.

David Scowsill, President & CEO, WTTC, said: ‘The Awards have been under WTTC’s stewardship for the last nine years. Since then, they have grown in calibre and reach, but the premise is the same: to give international recognition to outstanding examples of sustainable practices, from Travel & Tourism businesses across the globe.’ David continued: ‘All finalists and winners are inspiring cases of businesses providing sustainable solutions to real world problems. These actions espouse the ethos of Tourism for Tomorrow, and demonstrate true leadership in the industry.’

Commenting on their achievements, Costas Christ, Chairman of Judges, WTTC Tourism for Tomorrow Awards, noted: ‘Sustainable tourism principles are no longer solely the realm of a handful of well-meaning companies. Today, sustainability itself has emerged on the global stage as a new indicator of tourism quality, alongside traditional quality standards such as excellent guest services or a room with a view. What this means is that a measure of a company or tourism destination’s success, is now increasingly tied to their quality of sustainable tourism best practice. This is not a passing trend, but rather a positive and needed evolution of the tourism industry. The winners of this year’s Tourism for Tomorrow Awards exemplify how tourism, when planned and managed well, can be a tremendous opportunity to help safeguard our planet and deliver tangible benefits to local people.’ The

Tourism for Tomorrow winners underwent a rigorous four-step judging process by more than 20 independent judges from around the world, led by Costas Christ, a globally recognised expert in sustainable tourism. The Tourism for Tomorrow Awards are organised in association with Travelport and the Travel Corporation’s Conservation Foundation. For further information about the Tourism for Tomorrow Awards and the judging process, please visit: www.tourismfortomorrow.com

source: http://www.wttc.org/

Sustainability Guru Asia Pacific supports the World Travel & Tourism Council’s Environment Initiative, with its Sustainable Tourism programs and projects in the Philippines.  Environmental, Social,  Good Governance & Resilience Capacity building programs  & training include Disaster Preparedness & Management for both public and private local stakeholders/proponents. Sustainability Guru Asia Pacific is working towards green economy for the grass roots, in cooperation with Zero Carbon Resorts, Green Hotels and The Clean Blue Asia Pacific. For more info, email sustainabilityg@sonixnet.jp or visit  http://www.sustainabilityguruasiapacific.com

Disaster Recovery Lessons: Top Topic at the WTTC Japan Global Summit

Sustainability Guru Asia Pacific is looking forward to attend The Japan Recovery and Asia Outlook Forum Sendai (in association with PATA).

 

Sendai City. Photo courtesy of Sendai Tourism & Convention Bureau

 

A year after the Tohoku region was devastated by the earthquake and tsunami of 11 March 2011, the World Travel and Tourism Council Global Summit opens with the Japan Recovery and Asia Outlook Forum (in association with PATA) in Sendai City, the provincial capital of the Miyagi Prefecture and a focal point of last year’s disaster recovery efforts. The World Travel & Tourism Council (WTTC) fully supports Japan in this recovery process, and as a mark of the commitment to this expressed by its Members, has decided to open its 2012 Global Summit in Sendai, followed by a plenary Global Summit session in Tokyo.

Given the events of the last decade from America on September 11 2001 to Japan on March 11 2011, dealing with the unusual is increasingly becoming business as usual in the Travel & Tourism industry.

According to the Annual Global Climate and Catastrophe Report published by Impact Forecasting, 2011 was one of the most active years on record in terms of instances of natural catastrophes.

So, what are the best ways to manage a crisis? This session will look at how the Tohoku region, other countries, and the Travel & Tourism industry have handled crisis management. Reflecting on the earthquake and tsunami of 11 March 2011:

What is the progress update for Tohoku?

What has been achieved in terms of infrastructure redevelopment and what lessons have been learned?

How has the nuclear situation in Tohoku been managed?

How have other countries responded to and recovered from crises?

How have members of the Travel & Tourism industry dealt with crises such as terrorism, pandemics, the Icelandic ash cloud, natural disasters, and political uprisings?

How do news anchors cover a crisis and what is the importance of communications in marketing your way out of disaster?

Sendai Airport_ 3/11.Photo courtesy of Telegraph UK.

These questions and more will be answered by speakers including news anchors and representatives from Japan Association of Travel Agencies, the Pacific Asia Travel Association, major airlines, hotels and cruises.

Highlighting Hiraizumi, Matsushima and Sendai, after the disaster on the road to recovery.

Ninety minutes’ drive from Sendai brings visitors to the UNESCO World Heritage sites at  Hiraizumi – home to the Chusonji temple precinct , and the fabulous  Konjiki-do (Golden Hall) of Chusonji Temple, the first National Treasure Building in Japan, built in 1124. Before leaving  Hiraizumi, guests will appreciate the sight of the unparalleled Jodo Gardens and visit the Arahama area affected by the earthquake in Sendai.

Sendai before & after tsunami by NY Times.

An alternate tour, Matshushima. After visiting the Arahama area affected by the earthquake in Sendai, guests can visit Matsushima -  a small bay dotted with more than 260 pine-clad islands beautifully, and one of Japan’s celebrated “Three Views”.

Visit Japan campaign.  Today Japan is taking a united stand against the challenge of the tremendous damage caused by the 2011 Tohoku-Pacific Ocean Earthquake followed by the massive tsunami on 11 March 2011, and by the nuclear power plant accident triggered by the tsunami.

Sendai Cherry Blossom Viewing.

Following the earthquake and tsunami in March 2011, WTTC commissioned its research partner Oxford Economics to develop scenarios for the recovery of Japan’s Travel & Tourism. These scenarios are updated on a quarterly basis.

The scenarios, based on research into the recovery times of previous crises, now show that recovery has been in line with the lowest impact scenario and that domestic and international tourism is returning to normal quicker than expected.

Sendai City itself, although in parts affected by flooding following the tsunami, is now wholly prepared to host the Global Summit.

For more information visit the websites of:

Japan’s Tourism Information Websites

Japan National Tourism Organization

Tokyo Convention & Visitors Bureau

Tokyo Metropolitan Government

Miyagi Prefecture Tourism Division

Sendai Tourism & Convention Bureau

Source: World Travel & Tourism Council.

Watch the awesome video of Sendai Road to Recovery – click here.

Sustainability Guru Asia Pacific supports the World Travel & Tourism Council’s Environment Initiative, with its Sustainable Tourism programs and projects in the Philippines: The Coron Initiative , The Boracay Initiative & The Negros Initiative . Environmental, Social,  Good Governance & Resilience Capacity building programs  & training include Disaster Preparedness & Management for both public and private local stakeholders/proponents. Sustainability Guru Asia Pacific is working towards green economy for the grass roots, in cooperation with Zero Carbon Resorts, Green Hotels and The Clean Blue Asia Pacific. For more info, email sustainabilityg@sonixnet.jp or visit  http://www.sustainabilityguruasiapacific.com

World Travel and Tourism Council -WTTC Global Summit 2012

Sustainability Guru Asia Pacific is honored to be invited to the WTTC Global Summit, with Inkaterra, Peru’s leading provider of luxury and sustainable hospitality. Inkaterra has been recognized for the second time since 2010 by Tourism for Tomorrow as one of the three finalists in the “Conservation” category. The Tourism for Tomorrow Awards are organized by the World Travel & Tourism Council (WTTC) and the winner will be announced at the WTTC’s Global Summit in Tokyo from April 16-19, 2012.

This is the most influential Travel & Tourism event of the year, bringing together almost 1000 industry leaders, to tackle some of the most pressing issues facing Travel & Tourism today.

Attendance at the Global Summit is by invitation of the World Travel & Tourism Council and the Global Summit Host Committee only, and is reserved for those who lead Travel & Tourism enterprises and organisations in the private sector, or participate in public sector policy and support of the sector.

Atsutoshi Nishida, Chairman of the Board, Toshiba Corporation, and Chairman of the WTTC Global Summit 2012 Host Committee, welcomes delegates to Japan:

“Japan has developed a distinct travel culture that is permeated with the spirit of hospitality. I want to make this year’s WTTC Global Summit a fusion of this unique culture and Japan’s cutting edge technology. The Global Summit will take place in April – a wonderful time of year in which spring can be enjoyed to the full, and the cherry blossoms – the symbol of Japan – are in full bloom. I look forward to hosting you all during the time of year in which the heart dances its most. You are all very welcome to Japan. “

The 12th annual WTTC Global Summit will be held in two locations:

•Sendai City (16-17 April 2012). A year after the Tohoku region was devastated by the earthquake and tsunami of 11 March 2011, the Global Summit commences with the Sendai Recovery and Asia Outlook Forum (in association with PATA) to be held in Sendai City, the provincial capital of the Miyagi Prefecture and a focal point of last year’s disaster recovery efforts. It is the largest city in the Tohoku Region of Japan, is situated in the center of Miyagi Prefecture. It has prospered as the capital of the “Date” feudal clan’s territories since Date Masamune reigned over this district and built Aoba Castle at the beginning of the 17th century. Explore the site of Sendai Castle ( or Aoba Castle) or rest and relax in the neighborhood of Mt. Aoba-yama, which has been transformed into a gracious public park. Sendai is known as “The City of Trees.” The main streets, Aoba-dori and Jozenji-dori, are lined with rows of beautiful zelkova trees, Ichiban-cho-dori Street, which crosses Chuo-dori Street and runs parallel to Aoba-dori Street, is a shopping area. A local market, with many smaller stores lining the side streets, make for a delightful shopping excursion.

•Tokyo (17-19 April 2012). The plenary session of the 12th Global Summit will then be held in Tokyo and will examine, amongst other subjects, the role of Travel & Tourism as a driver of economic and social advancement at a time of global turbulence. The Global Summit will take place at International Convention Centre Pamir, Tokyo. As one of the great world cities, Tokyo offers everything a visitor can dream of, ranging from modern skyscrapers to traditional temples, 5-star restaurants and numerous bars and restaurants serving cuisine from every corner of Japan and the world. Whether you are enjoying the springtime display of cherry blossom, shopping for cutting edge consumer electronics or following the latest Tokyo fashions in the many department stores – Tokyo has something for everyone. The Global Summit will be held in Shinagawa district in the southern part of Tokyo, conveniently located to all major attractions of  Tokyo.

For more information on the Speakers line-up, click here.

Sustainability Guru Asia Pacific supports the World Travel & Tourism Council’s Environment Initiative, with its Sustainable Tourism programs and projects in the Philippines -The Coron Initiative , The Boracay Initiative & The Negros Initiative . Environmental, Social,  Good Governance & Resilience Capacity building programs  & training include Disaster Preparedness & Management for both public and private local stakeholders/proponents. Sustainability Guru Asia Pacific is working towards green economy for the grass roots, in cooperation with Zero Carbon Resorts, Green Hotels and The Clean Blue Asia Pacific. For more info, email sustainabilityg@sonixnet.jp or visit  http://www.sustainabilityguruasiapacific.com

Photos & text source: WTTC Global Summit 2012.

Disaster Preparedness: Before a calamity occurs

Philippine Disaster Hazards and corresponding agency-in-charge

“Do we have to wait until a disaster overwhelms us before we make the radical changes necessary to protect our world for future generations? If we act now there is much that can be saved which will otherwise disappear forever.” ~ John Gummer

In these times of global warming and climate change, one is never prepared enough for the mighty forces of nature or in some cases, man-made disasters, such as the Fukushima Nuclear Plant or in Southern Philippines’ Cagayan de Oro flash flood tragedy caused by illegal logging. For those especially in vulnerable and hazard zones like Japan & Philippines, every one must be aware and be prepared.

Here are the six basic disaster preparedness at home that you must ensure:

1. Check safety around your house

• Organize flowerpots and propane tanks to prevent toppling, and check the intensity of block walls and roof tiles.

Before a disaster occurs: Check your house for safety measures!

The DOST- PHIVOLCS call for compliance to building code after the earthquakes in the Philippines. Read article here. 

2. Discuss with your family and household member about disaster measures:

Discuss disaster preparedness with your family. Seriously.

Prepare a pinch, saw, scoop, jack, flashlight, etc. (These may be  expensive to purchase all on you own, but you can discuss and share with your neighbors to prepare these. At least you have a set of equipments ready!)

3. Prevent injuries caused by broken glasses.

Prepare slippers and sneakers close at hand. For a blackout at night, keep them in place.

4. Prepare rescue equipments. Prepare a pinch, saw, scoop, jack, flashlight, etc. These might be expensive, so share with your neighbors the cost and the use.

5. Prepare an emergency packAfter a disaster, supply of essentials may stop for a few days. Plan for quantity of stockpiles and storage for essentials to be taken out in case of emergency.

Essential emergency supplies list

• Food and water (roughly 3 days of food for entire family and 3 liters
  

  Each family MUST HAVE: Survival Pack.

  of water per person a day)

• First-aid kit, medicine, etc.
• Portable radio, flashlight, batteries
• Cash and valuables
• Clothes

6.  Join Disaster Prevention drills

Ain’t done the drill yet? Just DO IT.

In preparation for an emergency, create a cooperative structure with neighborhoods on a routine basis.

1. Discussion
2. Join disaster prevention resident groups
3. Join disaster prevention drills

If you don’t have, organize one with your neighborhood or community pronto!

“We are now running out of time, and the question now is not what is happening to the climate, but how bad will it be before the world starts doing enough?”  ~ Jonathon Porritt

Source: Tokyo Metropolitan Government Disater Prevention Information.

“First, climate change is the greatest long-term threat faced by humanity… All countries will be affected, but the poorest countries will be hit hardest. Secondly, the costs of inaction far outweigh the costs of action.” ~ David Miliband

The Philippines is situated along two major tectonic plates of the world – the EURASIAN and PACIFIC Plates. Aside from this, it has 300 volcanoes – 22 as active, an average of 20 quakes per day, 20 typhoons a year, five (5) of these destructive and 36,289 kilometers of coastline vulnerable to tsunami.  The responsibility for leadership rests on the provincial governor, city and town mayors and Barangay chairmen in their respective areas.

Know more about the Philippine National Disaster Risk Reduction & Management Center and how it should work for you and your community!

Philippine disaster profile. Learn the lessons.

Learn the lessons of past disasters. The Philippines is not short of earlier numerous grants, programs and initiatives in disaster education and management. Share the National Disaster Risk Reduction & Management Framework and how it should serve your community better. Be mindful and demand from your public officials on the information and skills. Seek the mass media support and use social media in raising awareness, care and vigilance.

The Coron Initiative , The Boracay Initiative & The Negros Initiative  are Sustainable Tourism, Conservation and Social Responsibility frameworks being implemented in Coron, Calamianes Islands & Western Visayas with institutional partners Zero Carbon Resorts, Green Hotels & Clean Blue. Sustainability Capacity Building and Training programs for cities, communities and destinations  include Good Governance and Disaster Prevention and Management. For more info, visit: http://www.sustainabilityguruasiapacific.com or email sustainability@sonixnet.jp.

Be a green travel agent

Island Hopping at Malcapuya Island, Coron & Calamianes, Philippines

Why bother? Here are 20 good reasons to find out how travel agents and homeworkers can benefit

The future is green, or at least it may not be as black as it looks. And, in many respects, the green travel economy may well be in the hands of green, inspired travel agents and homeworkers who care about our future and are prepared to invest a little time in thinking about it.

Visiting Carbin Reef Marine Conservation in Negros Occidental

So here are 20 good reasons why you may benefit – maybe you have more, if so let us know:

• Beat Tripadvisor at their own game – who would you prefer taking advice from about sustainable tourism? Someone who has trained and knows what’s happening or an amateur with an axe to grind?
• Green travel business is repeat business because your clients have such a good time they’ll come again and again!
• There is nothing more value-added than a holiday that represents a truly authentic experience of a destination.

Visiting the Ancestral Domain of the Tagbanua tribes in Coron, Palawan

• Sustainable competitive advantage means just that – your advantage over any competition – get it by learning more about green travel.
• Green purchasers care about what they are buying and are prepared to pay more for a valid experience..
• The LOHAS market (Lifestyles of Health and Sustainability) see: http://www.lohas.com/ is already a $100bn market
• We recycle, we watch our use of energy, we pay more for fuel – everything to do with energy is becoming more valuable. This effect is transferring to travel – a high-value item. Your customers will realize how much they need a trusted travel advisor to maximize the value of their experience – YOU!

Sustainable Tourism Workshop in Don Salvador Benedicto, Negros Occidental- Agri Tourism potential hotspot

• There is so much greenwash that you need to be able to sift the truth from the half-truths and to do that you need to learn.
• Back the winners – the world’s two biggest tour operators (Thomas Cook and TUI) are both leading the way to a green future – don’t fall off the bandwagon
• Watch the battle in the sky – so far the airlines are avoiding paying for their pollution, but even IATA agree that it will happen – benefit by understanding the game and increase your credibility.
• Watch the battle at sea – the cruise companies are all competing to be the greenest, more benefits for the knowledgeable travel agent.
• Watch the battle on the land – train routings are very green, but very complex, customers need the assistance of a knowledgeable travel agent.
• Watch the battle of the companies – the MICE business is becoming greener than green – how many big companies can afford NOT to have a green convention. Great for them, but how much longer will it be until smaller companies with smaller budgets follow suit? And you can cash in.
• Watch the battle of business travel – here is another area that is getting greener by the day – and to engage with it you really need to know your stuff.
• Get the benefit of co-operations with your local green/green-focused green organizations and groupings by being as green as them.

Sustainable beaches, green economy in a blue world

Waste not, want not – Know and follow 3Rs; Greening your garbage

ECO series on Sustainability: Solid Waste and Climate change

 “According to a new U.N. report, the global warming outlook is much worse than originally predicted. Which is pretty bad when they originally predicted it would destroy the planet.” –Jay Leno

 

Garbage = GreenHouseGas emissions. Photo from King County Solid Waste Division.

Let’s start in our homes. Much had been reported, blogged, FB posted and twitted about  the worsening problem of solid waste in Metro Manila and other urban centers in the Philippines. There had been scores of seminars, conferences and fora  conducted to “discuss” ways of solving the problem but not fully implementing them. For how long will it take the country to attain a zero waste economy, no one knows. But, one thing is sure – time is running out and WE need to act. NOW.

Bag-O Collecting Plastic from Bago City dumpsite. Photo from Bag-O Plastics

 

Why WE?

The answer is simple, but at the same time, tricky. Consider this: Metro Manila’s solid waste based on studies made by the National Solid Waste Management Commission Secretariat at the Environmental Management Bureau (EMB), is estimated that per capita waste production daily is 0.5 kg; meaning every person living in the metropolis generates half a kilo of garbage a day. With an estimated population of 10.5 million, total waste generated in Metro Manila alone could run up to 5,250 metric tons per day, or 162,750 metric tons per month, a total of 1.95 million metric tons per year. Definitely, a whole lotta waste!

Let’s start in our HOMES. WE must be part of the SOLUTION by reducing our waste. In Tokyo, if our garbage is not segregated, they will NOT be collected AND we will be fined!

 

Our daily waste, our daily RESPONSIBILITY. Based on the EMB study, only about 73% of the 5,250 metric tons of waste generated daily are collected by dump trucks hired by our respective local government units – that is assuming our LGUs are dedicated to their duties to taxpayers. The remaining 27% of daily waste or about 1,417.5 metric tons end up in canals, vacant spaces, street corners, market places, rivers and prohibited places!

We deserve to live in a cleaner environment, a healthy family, neighborhood, city.

This explains why WE need to act. As we produce garbage ourselves, we are part of the problem. But, we can also be part of the solution by reducing our contribution to the worsening waste crisis and help mitigate climate change effects.

 Why NOW?

This measure is in fact 1o years too late. However, at the rate we are producing waste we will soon be having more of our human-made mountains of garbage amidst us or worse, find ourselves buried in our own trash!

Bacolod City has 19 dumps like this – cleanest & greenest? NOT!

The catastrophic disasters and major typhoons that brought about tragedy and casualties not to mention filthy garbage in its course, should strengthen our resolve to do something about our wasteful lifestyles.

Talks about landfill as an alternative engineering solution to the garbage problem for the so-called residual waste, is fine. But where to site the landfill is another issue.

Mandatory SEGREGATION & 3RS should be done primarily at the SOURCE: household, institutional, industrial, commercial and agricultural sources.

 The most important reason why we have to act now on the worsening solid waste problem is their impact on human health and climate change. Health is a basic human right. We all deserve to live in a cleaner environment- a healthy family, neighborhood and nation. The only way to satisfy these needs is to do away with garbage that spreads diseases in our homes and communities.

Landfills and rudimentary incinerators contribute to global climate change by destroying resources. Methane produced from decomposing garbage in landfill is one of the most powerful greenhouse gasses and is 23 times stronger than CO2 in capturing heat. The less we throw away, the less garbage ends up in landfills, the less methane they produce.

Take ACTION. Get your public officials DO THEIR JOB on implementing Eco Solid Waste Management as had been mandated by RA 9003!

Republic Act No. 9003 Revisited.  RA 9003 or the “Ecological Solid Waste Management Act” provided the legal framework for the Philippines’ systematic, comprehensive and ecological solid waste management program that should ensure protection of public health and the environment more than 10 years ago. It underscored, the need to create the necessary institutional mechanisms and incentives, as well as imposes penalties for acts in violation of any of its provisions.

 How R.A. No. 9003 should HAVE worked for your community:

• Creation of the National Solid Waste Management Commission (NSWMC), the National Ecology Center (NEC) and the Solid Waste Management Board in every province, city and municipality in the country.

• The Solid Waste Management Board of provinces, cities and municipalities shall be responsible for the development of their respective solid waste management plans.

• Mandatory segregation of solid waste to be conducted primarily at the source such as household, institutional, industrial, commercial and agricultural sources;
• Setting of minimum requirements to ensure systematic collection and transport of wastes;
• Establishment of reclamation programs and buy-back centers for recyclable and toxic materials;
• Promotion of eco-labeling in local products and services;
• Prohibition on non-environmentally acceptable products and packaging;
• Establishment of Materials Recovery Facility in every barangay or cluster of barangays;
• Prohibition against the use of open dumps;
• Setting of guidelines/criteria for the establishment of controlled dumps and sanitary landfills;
• Provision of rewards, incentives both fiscal and non-fiscal, financial assistance, grants and the like to encourage LGUs and the general public to undertake effective solid waste management.

How can we help solve the solid waste problem? Are you doing it now?

Reduce, reuse, recover, dispose at the minimum.

 There are many ways to do it. A highly recommended formula is to adopt the 3Rs of Ecological Waste Management: REDUCE, REUSE, AND RECYCLE.

In addition, let us avoid doing these PROHIBITED ACTS under the law:

- Littering, throwing, dumping of waste materials in public places like roads, sidewalks, canals, parks and vacant lots;
- Open burning of solid waste;
- Allowing the collection of non-segregated or unsorted waste;
- Open dumping or burying of biodegradable and non-biodegradable materials in flood-prone areas;
- Mixing of source-separated recyclable material with other solid waste in any vehicle, box, container or receptacle used in solid waste collection or disposal;
- Manufacture, distribution or use of non-environmentally acceptable packaging materials;
- Establishment or operation of open dumps; and
- Importation of consumer products packaged in non-environmentally acceptable materials.

Last but not the least, do positive. Again we emphasize the need for 3RS- REDUCE, REUSE, & RECYCLE and waste segregation in our own homes. Take Action. Demand from your political representatives and public officials to provide the basic services as mandated by RA 9003.

Waste not, want not. Prov. Cliché If you do not waste anything, you will always have enough.

SOURCE & FURTHER INFORMATION:

The National Solid Waste Management Commission Secretariat -ENVIRONMENTAL MANAGEMENT BUREAU, DENR Philippines; King County Solid Waste Division. Meguro Solid Waste Managment, Tokyo, Japan.

The Coron Initiative , The Boracay Initiative & The Negros Initiative have requested for a formal tie up with the Department of Environment & Natural Resources & Environmental Management Bureau Environmental Education & Information Division in our Greening & Sustainability educational programs for public and private sector proponents in Coron, Calamianes Islands, Boracay, Negros Occidental & West Visayas in the Philippines to work with international partners Green Hotels, Clean Blue & Zero Carbon Resorts. For info and assistance in your destination or locality, email: sustainabilityg@sonixnet.jp

 

Sustainability 101. Towards sustainable cities and communities

Greening a destination – how to make a city or community sustainable?

For simplicity, we are using the UN’s definition of sustainability:

A sustainable society meets the needs of the present without sacrificing the ability of future generations to meet their own needs.

Sustainability Triple Bottom Line pillars: Environment, Community, Economy

According to Wikipedia a sustainable city, is a city designed with consideration of environmental impact, inhabited by people dedicated to minimization of required inputs of energy, water and food, and waste output of heat, air pollution – CO2, methane and water pollution.

San Francisco Green City Winner. Photo courtesy of Siemens Green City Index report

Cities compete with each other globally for the attention of investors. Almost every municipality sites sustainability as one of its key targets, but it is often not clear as to how this declaration translates into action, or if the actions that are taken go beyond green window dressing.

Bacolod City - green or green window dressing?

The first step when steering towards urban sustainability is visible greening: planting trees, promoting subsistence gardening or saving wetlands for birds.

Making Don Salvador Benedicto a true Eco-destination - A Sustainable Tourism Workshop

The next steps are environmental measures which bring social and economic benefits. Health concerns can put emphasis on quality of water, provision of ecological waste management and cleaner energy.

The Coron Initiative -Greening Coron for future generations

Waste management can also turn into business, when sorting produces material for local crafts people and bio waste becomes a source of energy. Clogged sewers lead to a ban on plastic bags while lessons about ecosystem services are learned when rivers are cleaned and watersheds are managed in an effort to prevent flooding.

Bacolod City's Public Market trash. Photo courtesy of Lisa de Leon-Zayco's Facebook posts

Flooding at the World's 2nd Best Beach! Climate change & environmental havoc

Almost every city in the world is dealing with an influx of people from different ethnic backgrounds, and cultural events play an important part in creating a sense of pride in the community and are promoted as a means to support minorities. Cultural heritage is increasingly understood as a resource to be kept alive, both for visitors to cities and for the people who live there.

In the cities that try to fake it, the grassroots heritage aspects AND authenticty disappear as events grow bigger and more commercial.

In the cities that try to fake it, the grassroots heritage aspects and authenticity disappear as events grow bigger and more commercial. Major events that require substantial investment, such as festivals and sporting events  do not always enhance quality of life for local communities after the television cameras have left.

Tokyo - the masters of Waste Management & 3R's - Reduce, Reuse, Recyle

Some cities are aware of the links between global targets and local actions. Sustainability measures are taken at the local level, including investment in renewable energy and efficiency requirements for local buildings. More advanced cities broaden the focus to cover social impact and how sustainable development policy is delivered. WATCH TOKYO WASTE MANAGEMENT video.

Sustainable Seoul - urban development with environmental conservation

Refurbishment of existing buildings becomes big business, public transport systems are improved and sustainable public procurement practices are introduced.

Shanghai Manual - helping leaders of the world's cities use integrated urban planning, management, financing and technology to green their economies and build climate and economic resilience.

While all these aspects constitute progress, it is misguided to think that they combine to create urban sustainability. True systemic change is missing from the picture. Progress to date has been far too slow and incremental changes to business as usual don’t go far enough.

Boracay's White Beach downright degradation- flood water flushed out on White Beach!

The tough road ahead will have to include holistic visions, integrated planning and brave strategies to implement them. For this to become a reality, the language of money must become more about sustainability, renewable energy sources must be fully integrated into urban infrastructure and the pedestrian must become king of the road.

Source: The Guardian

Visiting Shanghai's Urban Planning Museum. Shanghai established ECO CITY framework in 2010.

 

DO POSITIVE. Learn the lessons from disasters: think SUSTAINABLE. TAKE ACTION. Demand from your political representatives to do their job, WORK towards healthy and clean ENVIRONMENT and community!

Green Growth, Climate Change solutions, the grassroots way. Our Sustainability initiatives includes Capacity Building and Training towards sustainable cities, communities and greening destinations based on RIO +21 Agenda,  Shanghai Manual & UNWTO to include Good Governance, Resilience, Disaster Preparedness and Management, Greening Events/Festivals, Sustainable Tourism development  with Green Hotels, Clean Blue Asia & Zero Carbon Resorts.  Educational programs can be customized for public and private stakeholders, local government units, private businesses and the local community of potential and emerging ecotourism sites.

 Learn more from: sustainabilityguru or  Email sustainabilityg@sonixnet.jp

Five signs of a healthy beach

Boracay Island before and lately, the over-crowded White Beach

There is enough on earth for everybody’s need, but not for everybody’s greed ~ Mahatma Gandhi

With the recent ruckus about a mega development  in Boracay Island, Philippines side by side its latest accolades, voted as 2012 World’s Best Islands by Travel+Leisure and Best Beach in the World, Number 1 in Asia by TripAdvisor, all the more this island’s authorities and stakeholders should protect and conserve it for future generations. IF they wish to see it thriving  in the next 30 years yet.

The Boracay Initiative Presentation at the First Environmental Forum

In our efforts to organize The Boracay Initiative, where we have sought the institutional support from international organizations in marine and coastal ecological systems conservation, we learned these five signs of a healthy beach from Nature Conservancy. Likewise, the Philippines’ concerned agencies as well as citizens in general should take action to protect their 7,107 islands!

Lack of development is just one sign of a HEALTHY beach. I’ll take an undeveloped beach anytime than one that is teeming with people (and consequently  trash and heavy footprints) without regard for ecological balance, so, if you care enough about your favorite beach, make sure it has these top five signs in keeping it healthy and ensure its sustainability!

Postcard photo by Rene Thalman of Boracay White Beach circa late 80s

1) Shells and Wildlife

In the late 80s, in my first time to Boracay, a stroll along White Beach as well as uninhabited Puka Beach will reveal a sparkling assortment of seashells and abundance of green moss or algae that turn ultimately turns into white dust when dried,washed up by the gentle waves and also after the monsoon season. From surf clams to ghost crabs, the treasures that  surface after this season reveal the diversity of life hidden in the water.

The line of marine debris (NOT trash) left over after high tide is a source of food and an important breeding ground for fish and other aqua species.

 

2) Natural Sand banks

Sand banks are a coastal community’s lifeguards. These sandy mounds — and their  low-growing plants (not to be confused with weeds!) — protect the beaches in  front of them and the land behind them. Running parallel to the shoreline, gentle sloping sand dunes provide a buffer for our roads and protect infrastructure from floods. They also provide nesting habitat and a sand reserve, which comes in andy after sand shifts as a result of a storm or moonsoon rains.

Zoning and carrying capacity limits should be observed in order to maintain natural natural cycles in marine-coastal eco systems and their influence in global warming and climate change.

“There must be enough room behind the beach for the dunes to move landward  in the face of storms and sea-level rise”.  Zoning and carrying capacity limits should be observed in order to maintain natural natural cycles in marine-coastal eco systems and their influence in global warming and climate change.

3) Good Water Quality

After a heavy rainfall, storm water can overwhelm sewage systems. That yucky runoff also picks up fertilizer and trash as it flows into the streams and rivers that ultimately spill into our oceans. Needless to say, whatever limited water source is available needs to be conserved and maintained.

Diminising and deteriorating Boracay White Beach

4) No Garbage

It is disappointing to see a beautiful beach littered with plastic bags, soda cans and cigarette butts, but that’s the reality of many recreational beaches. Not only is trash an eyesore, but it also kills marine animals when they ingest it or become entangled.

Littering on the beach is just one part of the problem; people are also dumping trash directly into our waters. In many cases, ships are still illegally dumping into our oceans. “People throw trash overboard on ships and guess what? A lot of it washes up on the beach.”

What goes round, comes round. The garbage you throw, goes back to you.  Use less. Act more.

5) Beachscapes, marshlands and swamps

Tidal mudflats, marshlands, ponds, lagoons, swamps and upland forests all help guard our beaches in the face of severe storms. Thus, mangroves are being reforested in Coron, Palawan. They run parallel to the coast and provide a first line of defense for beaches when a storm hits. In addition to shielding the coast, many beach landscapes shelter a variety of fauna as well as flora that protects the beaches.

Our greatest concern for our beaches must go beyond the beyond beaches and must encompass, more holistically, the entire beachscapes, marshes, swamps and wetlands complex. They are all linked, and necessarily in the so called “balance of nature”.

Everything is connected, and it’s important to remember to protect the entire dynamic ecosystem to maintain hope and health along our beaches and coasts. Environmental awareness AND education is critical for all to find ways to go forward with development, while ensuring that the planet’s life support systems are protected, preserved, and conserved. This is the idea behind the concept of sustainable development especially in Philippine TOURISM where livelihoods and attractions are mainly based on the NATURAL RESOURCES and the ENVIRONMENT. It seems odd that people have to be taught how to correctly develop, but there are reasons to believe many people still do not understand the impact that human actions have had and continue to have on the environment and our one and only planet!

Good environmentalism
is good economics ~ B. Conable

According to Ocean Conservancy,  cleanups alone can’t solve the marine debris problem; we need to stop it at the source. “Armed with knowledge about the most prevalent components of marine debris, elected officials can make informed policy decisions, and community leaders can more effectively tailor and expand recycling and other waste reduction programs. Corporations can see the need for improved technology and reduced packaging, and individuals are inspired to properly dispose of trash to keep it out of the ocean.”

Unless someone like you cares a whole awful lot, it’s not going to get better. It’s not. ~Dr. Seuss

The Coron Initiative , The Boracay Initiative & The Negros Initiative  are Sustainable Tourism, Conservation and Social Responsibility frameworks being implemented in Coron,Calamianes and West Visayas with institutional partners Zero Carbon Resorts, Green Hotels & The Clean Blue.

THE CLEAN BLUE ASIA is the new bespoke beach standards to help provide sustainable future to the industry – the public and private beach operators - to effectively manage the beaches of Asia – Pacific. Sustainability Capacity Building programs for destinations and communities and include Good Governance in the implementation of UNEP’s Manila Declaration,  DENR-EMB’s Integrated Coastal Management and the Coral Triangle Initiative to promote sustainable development and ensure the long term productivity of coastal resources while providing social services, increasing resilience and lessening poverty in coastal communities.

Education & training  can be customized for public and private stakeholders, local government units, private businesses and the local community in general.

For more information visit: http://www.sustainabilityguruasiapacific.com or email sustainability@sonixnet.jp